Man oh man. If that was me? I'd be LIVID. What the hell is LucasArts, or Sony, or whoever it is thinking? If you want to come out with a new "better" MMORPG so badly, why not come out with a new one?
And while I hate to sound all litigious, I hope someone gets successfully sued out of the water for this, because I'll be damned if I want this to become standard or remotely acceptable practice amongst MMORPGs.