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Something I just noticed...

Is it just me, or are all of the dog/cat food/other pet product commercials almost always, like, *one* person, and their animal companion? As if the commercials were saying "okay, you lonely people that can't manage to find an actual human companion... here's something for you to use to spoil the animal companion you're using to attempt to fill the gap in your cold shriveled heart"?

Granted, I may be using a biiiit of poetic license there on the translation. A tad.

But think about it! How many commercials can you think of where it's a family and their trusted family dog, or house cat? It seems like it's just naturally one person (usually a woman), and their animal, or animals.


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Jul. 17th, 2010 07:49 pm (UTC)
I have found one exception to this: puppy chow commercials usually have a nuclear family of mom, dad, and single (usually male) kid, reinforcing the whole "boy and his dog growing up together" trope.
Jul. 17th, 2010 08:53 pm (UTC)
Hrm, true. But so it's not just me, with the majority of 'em?
Jul. 18th, 2010 04:06 am (UTC)
No, you're absolutely right. It's sad, but they've decided that the lonely and obsessed are their target market for highest profit. Yet somehow astoundingly I manage to be married, raise a stepkid, work a day job then run a side business, have a bunch of friends, and STILL give a shit about what my cats eat! Le gasp!

Yes, it's an offensive and stupid stereotype. Because, well... they're not trying to reach us. They figure we're going to do what we're going to do. The only people that their commercials actually make a difference to are the lonely, the isolated, the hyperfocused, and these adverts are deliberately designed to play on their neuroses and heartstrings like a motherfucking harp. It's ugly and evil and unfortunately the core motive behind 99% of the advertising industry.
Jul. 17th, 2010 11:19 pm (UTC)
This is true of almost all commercials; they all use terrible stereotypes to sell their product. I suspect that commercials are far more damaging to society as a whole than the actual television shows are.
Jul. 18th, 2010 03:59 am (UTC)
I have noticed the trend to "one critter, one person". I've always looked at it from the perspective of someone who has watched pets bond to one person in the household in particular, though.

Frex, Murphy was supposed to be Mark's dog, but he was actually all about me. Jack is supposed to me my dog, but he loves Mark best. Both cats sort of tolerate me, but Bailey has decided that Alex is his person, and Lulu thinks Mark is hers, to the point of hissing and scratching if I so much as look at him while she's rubbing her face all over his.

*shrug* I've never thought of it the way you're thinking of it. I can see where you're coming from, though, and that's pretty gross of them to do.
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