Not too much to discuss here spoiler-wise yet. Maybe that I guess the whole boringness of the unicorn's life beforehand is a bit intentional, since I seem to recall her being pretty changed and not sure that that'll actually continue to content her at the end.
I'd forgotten that we do actually get the red bull dangled in our faces this early on in the book, though. I mean, I knew it was fairly early, just didn't realize it was the first chapter already. I guess Beagle doesn't want to waste time setting up his conflict?
It's also nice that our first intro to Schmendrick has him seeming at least somewhat knowledgeable, since so much of the rest of the book is set up to making him look a bit silly. :p